On Purpose.


Through an eye-opening, analytical needs assessment process, we get inside the problem you want to solve and come up with a real world strategy (using  REALLY good words) for inspiring behavior change in your audience–whether it’s to buy your product, learn a new procedure, understand your organization or change their–or someone else’s–lives. Then, we make it fun.  


  that hits 
 the mark.


Getting inside your message,


Inside your goals,


Inside your audience,


So you can get through.


Helping you tell the story of your organization and product.




Answering WIFM (what's in it for me) for audiences with meaningful and engaging communications.  

>   Video--scripting to full production

​>   Web and eblast copy

​>   Articles/feature stories

​>   Press releases

​>   Brochures and sales letters

​>   E- and print newsletters

​>   Specialty writing: ads, slogans, names

​>   Voiceover

​>   e-Learning and audio magazines


Melanie Raskin shares tips
on great customer service as
part of an MCA-I panel  
discussion on The Business
of the Media Business at
SAS in Cary, NC. 
copy that works.


© 2021 Melanie Raskin Creative                                                                                                                                                                                                                                    

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